√ Always be optimizing
√ Go for dialogue optimization
√ Test all those persuasion techniques
and he talk about a lot of the award winning cases from Online Dialogue.
If you want to download them, move on to our SlideShare account.
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After keynote interview
After the Persentation Ton was interview by Per Axbom and James Royal-Lawson from UXpodcast. You can replay the whole interview at Soundcloud, while you enjoy the Sketch summary from the kenoyte made by Per.