DiDo#40: Results are not Learnings!

When do you declare an experiment a winner? And do you 100% implement those winners? Even though it may have negative consequences further down the customer journey?

Results are very often misinterpreted as learnings. If you don’t know why the test is a winner, how do you know what to further improve? To learn from your successes?


During the 40th DiDo, we’ll focus on those learnings. Common made mistakes, why hypotheses upfront are crucial, and quick snackable tips on how to extract those learnings from the results. The speakers will yet have to be announced, but it’s possible to already registrate. Save that date!


October 13th 

14.30 – 17.00 + Drinks afterwards

OD House @St. Jacobsstraat 31 Utrecht


Want to attend?  Register via the link below:

For who?

The DiDo is intended for managers, senior executives and consultants with a passion for knowledge sharing. We only allow participants from the client side and no employees from agencies or freelancers.


To be announced


To be announced

If you have never been to a Dialogue Donderdag before and don’t know what to expect, check out our DiDo-page. There you will also find summaries of previous events. 

I want to be there! Register now:

Register Dialogue Donderdag - 13 October 2022

Can you give an example of how you transfer results into learnings? Or what is holding you back to do so?

*Online Dialogue uses the data that you supply in this form only to send you info about this event. Questions? Contact us via  info@onlinedialogue.com.

Desiree van der Horst - conversion manager

Er zijn twee dingen waar Desiree als conversie manager elke dag naar streeft: het creëren van blijdschap & het stimuleren van groei. Er zijn veel manieren om dit te doen, maar het verbinden van mensen is hierin de cruciale factor. Meedenken, goed luisteren, het voorzien van de juiste tools en sparren over diverse strategieën zijn daily business. Buiten kantoor loopt ze graag een rondje hard in haar mooie stad Breda, is ze gek op haar thuis-jungle (inclusief huistijger) en draait ze graag 60’s/70’s plaatjes op de platenspeler.