When do you declare an experiment a winner? And do you 100% implement those winners? Even though it may have negative consequences further down the customer journey?
Results are very often misinterpreted as learnings. If you don’t know why the test is a winner, how do you know what to further improve? To learn from your successes?
During the 40th DiDo, we’ll focus on those learnings. Common made mistakes, why hypotheses upfront are crucial, and quick snackable tips on how to communicate those learnings in the organisation. Speakers will be made public in the upcoming weeks!
14.30 – 17.00 + Drinks afterwards
OD House @St. Jacobsstraat 31 Utrecht
Want to attend? Register via the link below:
The DiDo is intended for managers, senior executives and consultants with a passion for knowledge sharing. We only allow participants from the client side and no employees from agencies or freelancers.
14.30 – 15.00 Doors open
15.00 – 15.30 Talk Dorian
15.30 – 15.50 Preparations practical assignment
15.50 – 16.00 Short break
16.15 – 17.00 Talk Florien + Practical
> 17.00 Drinks
CRO specialist & social advertising marketeer @ YourSurprise
How to communicate learnings without losing all the team interests?
If every team within the company could freely add what they like on the website, what would it look like? What would happen with your e-commerce conversion rate? Different teams all have different ideas about what’s best. In a perfect situation, all their suggestions would align perfectly well with each other. Unfortunately, that’s never the case. How can we use CRO learnings to prevent one big mess on the website? Connect with Dorian on Linkedin
Dr. Florien Cramwinckel
Senior Behavioral Expert @ Online Dialogue
Don’t let your uplift down! Yesss, you’ve found a significant, positive result! You’ve learned that your variant works better than the control. But that should not be your end conclusion. How come it’s so difficult to translate results into good learnings. In this session you will not only learn which 3 elements are necessary for great learnings, we’ll also do a practical in which we’re going to discuss your own reports. So bring one to the DiDo!
Connect with Florien on Linkedin
If you have never been to a Dialogue Donderdag before and don’t know what to expect, check out our DiDo-page. There you will also find summaries of previous events.
I want to be there! Register now:
Register Dialogue Donderdag – 3 November 2022
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